G-day – Impact of the Gender Directive on Insurance

The price of some Insurance Protection is likely to increase by up to 25% after December 21st – Understand how it could affect you.

Source: Association of British Insurers (ABI)

Countdown to G -Day

What is the Gender Directive?

On 1 March 2011 The European Court of Justice (ECJ) ruled that from 21 December 2017, insurance companies won’t be able to charge people different amounts based on gender

When it comes to the cost of insurance, you could say that women have had an easier time of it than men. But that is about to change…

 What financial products are impacted upon by the Gender Directive?

The Gender Directive will apply to any financial product that uses gender as a factor for calculating the cost of insurance premiums. The following products (and this is by no means an exhaustive list) will be affected by the new ruling:

  • Life Cover
  • Critical Illness Cover
  • Income Protection Cover
  • Annuities (retirement income)
  • Car Insurance

 Indication of how policies will change in price after the 21st December

Male Female
Income Protection +25% -30%
Critical Illness -5% +10%
Term -10% +20% 

Let’s see how this will affect your wallet ( The Losers)

For a 39 year old non-smoker male  buying £2000 per month income protection – paying out after 8 weeks to age 65.


Current Premium Potential Gender and I minus E effect Indicative premium from 21 December 2017 The impact
£63.95 + 25% £79.93 An increase of £15.98 a month. Amounting to £4794.60 more over the full term


For a 45 year female non smoker buying £150,000 life cover over a 20 year term

Current Premium Potential Gender and I minus E effect Indicative premium from 21 December 2017 The impact
£20.03 + 22% £24.44 An increase of £4.41 a month. Amounting to £1,058.40 more over the full term

source LV= analysis, June 2017

These statistics stand as a hard reminder to  ACT NOW, particularly if you have been wavering on whether or not it’s the right time to look at applying for personal protection .If you wait, you may end up paying far more for the same policy. 

To increase the likelihood of beating the G Day deadline, we should have in mind a target 21 October deadline for submitting protection cases. Complete the contact form  so we can help you protect yourself and your loved ones before policy prices increase. 

So don’t search the Internet any longer for the best price. We pride ourselves in finding the best suited policy for you, one that is affordable and the most likely to pay out if there was any cause to claim.

Becky Barnet


Insurance Solutions Manager

Equity SMART





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  1. […] for life – are being urged to purchase before the introduction of the new EU Gender Directive (G-Day), which comes into force on 21st December, to benefit from higher interest […]